June 12, 2009

Knú Introduces New Designs at NeoCon 2009 Chicago World's Trade Fair

West Michigan’s Knú Introduces New Chair, Desk and File Designs at NeoCon 2009



ZEELAND, MI – June 15, 2009 – Knú LLC will introduce additions to its line of eco-friendly contemporary office and residential furnishings during the NeoCon 2009 World Trade Fair in Chicago, June 15 through June 17th. This is the first time that Knú will be showing at NeoCon.

Knú is a subsidiary of Industrial Woodworking Corporation (IWC) headquartered in Zeeland, Michigan. IWC has specialized in doing things right for the office and healthcare industries for the past 14 years, focusing on quick turn around and custom projects.

Capitalizing on his company’s strength in lean, green manufacturing and his own design background, CEO Brad Davis spent several years developing the Knú line. Knú’s stunning lines incorporate graceful curves and unique veneer choices. Davis has dubbed the pieces “inanimate motion in crisp, sustainable form.”

Currently the Knú office line has four desks, a bookcase, lateral file, entertainment center and privacy screen. Each of these highly practical and incredibly strong pieces is available in 6 unique eco-friendly veneer choices: ash, cherry, ebony, maple, walnut or wenge.

In addition, there are several deliciously appealing dining, conference and occasional tables, available with either powder-coated steel or highly-polished aluminum legs. Knú also offers glass and aluminum occasional tables, all designed by Davis.

New designs being unveiled at NeoCon

The Ann Chair, created by Davis for his wife Ann, is a striking example of this year’s additions to the line. Twelve individual cushions attach to veneered, bent plywood that sits atop a gorgeous stainless steel frame.

“I wanted to make certain that every aspect of the chair was unique,” said Davis, “this is an iconic piece that truly really shows our company’s engineering and manufacturing expertise.”

A leather version of the Ann Chair can be seen at Knu’s booth at NeoCon, but the cushion fabric can be varied to meet customer’s specifications. Knú is offering a variety of eco-friendly veneer finishes for the bent wood.

Also being introduced at Neocon is Davis’ newest desk design, intended as an affordable eco-friendly alternative for smaller spaces. Topped with Formica Green-Guard laminate with wood edges finished with beeswax, the desk draws immediate attention to its powder-coated steel wire base. Viewed from any angle the base offers a lesson in geometry, defining an intricate complexity of triangles, trapezoids and parallelograms.

“We have always put a lot of effort into making our pieces as strong as possible while making wise material choices so that we are as environmentally friendly as possible,” said Davis, “but green furniture is often out of range of the average person. What I really wanted to do with this desk was make a piece of sustainable furniture that anyone can afford.”

Knú is also launching a set of mobile lateral files and mobile drawer peds to complement its existing desks. Available in various sizes, and built to last of Baltic birch, these file storage cabinets roll easily even when filled with documents. The files feature full-extension slides for smooth operation and ease of access. Lower-priced painted versions are also available.

Two of Knú’s bestselling desks, Knú Desk #2 – “the cubby desk” and Knú Desk #4 – “the jump desk” – will also be on display during the show.

High res, 300dpi images of some of the Knú products being displayed at NeoCon 2009 are available at www.getknu.com/neocon.